Lady Moon Produce Ties

Lady Moon Produce Ties2017-05-22T20:39:12-05:00

Project Description

Lady Moon was getting their produce ties from an unreliable supplier who, it turns out, was probably having them produced overseas instead of in their own shop as they were representing. There were abundant delays and lots of excuses and so I was asked to find a replacement supplier. The incumbent supplier’s method of manufacture was to sandwich a printed paper tie between two layers of laminate. This construction caused water to seep into the layers and discolor and also delaminate the entire tie. As a result, the produce, despite being the very best on store shelves, was made to look sub-par.

After vetting 3 potential suppliers, a clear standout remained and we worked with the vendor on behalf of Lady Moon to create original artwork, recipes and a cohesive layout across all products.